Meet Max

Max has opinions. A lot of them. From suspiciously empty treat bags to questionable human decisions, Max sees it all and tells it like it is.

Max is the closest thing this shop has to a mascot: not a logo, an actual dog with opinions about what's worth buying. He doesn't review anything he hasn't personally sniffed, sat on, or attempted to destroy.

Everything he's grumpy about eventually turns into a reason we picked, dropped or redesigned something — that's still done by a person reading a spec sheet, not by Max himself, but he'd tell you it was his idea.